Lissette Alvarez

WORK HISTORY

EDUCATION

ABOUT LISSETTE ALVAREZ

Highly motivated and results driven professional with over 20 years of extensive experience in marketing, strategic business development and brand management within multiple industries including Higher Education, Travel and Tourism, Specialty Insurance and Advertising Agencies. I’m a data-driven and strategic thinker who identifies opportunities and delivers actionable solutions. Accomplished skillsets are as follows:>> Effective at strategically planning, managing and executing consumer-centric brand campaigns from conception to completion.>> Strong data acumen and analytical skills with ability to identify trends, interpret data results and deliver actionable solutions.>> Extensive knowledge in Digital Marketing and e-Commerce with measurable achievements that supersede corporate KPI’s.>> Strong client relationship-building skills with business stakeholders/partners and vendors such as media and advertising agencies.>> Manage, lead and coach internal marketing teams by conveying corporate goals and motivate staff to operate at high production levels.>> Successful at building strong team environments by establishing processes that ensure smooth execution across marketing functions.>> Strong accounting skills in managing multi-million dollar budgets, assess ROI on marketing initiatives and forecast budgets accordingly.>> Self-motivated, detailed oriented, innovative, effective problem solver, and perform well in aggressive deadlines.>> Knowledgeable in the following software’s and programs: CRM platforms such as Salesforce and Siebel, Email System Platforms (i.e. Cheetah Digital, Exact Target, Oracle/Responsys and Pardot) and multiple CMS website systems (i.e. Droople & Cascade). Proficient in Microsoft Office, Adobe products, and project management tools (ie. ASANA and JIRA).