Lissette Robledo

About Lissette Robledo

I am a seasoned marketer with over 20 years of experience in consumer and trade…

Experience

1. Director of Marketing

   Tile Redi

   Oct 2017 — Present · Charlotte, NC, US

   At Tile Redi, I spearhead marketing initiatives for our cutting-edge building materials products. My role encompasses:• Managing the brand’s website and social media marketing.• Overseeing traditional marketing, including the creation of digital and printed collateral.• Leading product training and communications.• Driving retail channel sales.• Coordinating event management, ensuring impactful brand representation at trade shows and industry events.Through comprehensive and cohesive marketing strategies, I enhance brand visibility and drive growth.

Education

• University of Phoenix

  Bachelors of Science, Marketing

  1998 — 2004

• Berkeley College-New York

  Business Administration and Management, General

  1993 — 1995

Skills

• Project Management
• Event Management
• Leadership
• Product Management
• Market Planning
• Marketing Management
• Email Marketing
• Sales Management
• Strategy
• E-Commerce
• Web Marketing Strategy
• Strategic Leadership
• Training
• New Business Development
• Management
• Marketing
• Event Planning
• Business Development
• Digital Marketing
• B2b
• Direct Marketing
• Competitive Analysis
• Creative Direction
• Advertising
• Trade Shows
• Product Marketing
• Social Media Marketing
• Sales
• Online Advertising
• Lead Generation
• Public Relations
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Marketing Communications
• Crisis Management
• Integrated Marketing
• Business-to-Business (B2b)