Lisseth Krohne

About Lisseth Krohne

More than just building websites, I build digital ecosystems. More than just marketing, I architect pathways for authentic growth. My journey into the digital world wasn\'t born from code, but from communication. With a background as a Social Communicator and the strategic lens of an MBA, I see the digital landscape not as a collection of tools, but as a stage for powerful stories. My core belief is that the most successful brands don\'t just sell products; they rally communities around a shared purpose. This is the essence of Purpose-Driven Marketing. We translate purpose into performance. How I help you scale with purpose and confidence: For Marketing Agencies, I act as your strategic, white-label partner. I provide the high-level web development and HubSpot implementation that elevates your client offerings, allowing you to focus on creative and strategy while I ensure the technical foundation is flawless. For Established Companies, I go beyond a simple website redesign. I work with your leadership to audit your entire digital presence, ensuring your technology (from WordPress to your CRM) is not just functional, but a powerful engine that reflects your brand\'s mission and drives measurable growth.For Entrepreneurs, I am your guide. I demystify the digital world, helping you build a strategic foundation from day one. We\'ll move beyond tactical chaos to create a clear roadmap, implementing the right tools and automated funnels that generate leads while you focus on building your business. My core toolkit includes: Strategic Web Architecture (WordPress, HubSpot CMS Hub) Marketing Automation & CRM Implementation (HubSpot) Purpose-Driven Digital Strategy Funnel Optimization & Lead GenerationLet’s connect and explore how I can support your next digital challenge.

Experience

1. Co-founder

   Inpulzo

   May 2018 — Present · Bogotá, CO

   He liderado el acompañamiento de más de 50 empresas de distintos sectores en la creación e implementación de estrategias digitales personalizadas. Mi labor abarca desde el diseño estratégico hasta el seguimiento de la ejecución en áreas como generación de contenidos, campañas, pauta digital, desarrollo web e implementación de CRM. Según las necesidades de cada organización, impulsamos proyectos integrales, asesorías puntuales o procesos de capacitación. Además, diseño y dicto talleres que brindan a emprendedores y equipos las herramientas necesarias para estructurar y ejecutar estrategias exitosas en entornos digitales altamente competitivos.

Education

• Universidad Internacional de La Rioja

  Executive MBA

• Pontificia Universidad Javeriana

  Comunicadora Social, Enfasis Organizacional y Audiovisual

  2010 — 2016