Lissa Blackaby Forsterer

About Lissa Blackaby Forsterer

I’ve spent over 20 years helping agencies grow—leading new business efforts, closing 6- and 7-figure deals, expanding key accounts, and building systems that generate consistent, relationship-driven revenue.What I saw over and over again?Even the most talented agency leaders weren’t struggling with capability—they were struggling with consistency.Consistency in outreach.In follow-up.In staying connected to the people who could open the door to their next great opportunity.That’s why I started Cheerful Persistency.Through coaching, strategy, and our done-for-you outreach program (Cheerfully Connected), I help agency leaders and client-facing teams: Stay visible in the right relationships Create a rhythm for outreach and follow-up that feels human Transition from passive service providers to proactive strategic partners Unlock organic growth with existing clients—and attract the ones they actually wantWhether you need someone to build and run your outreach system for you, or coach your team into confident relationship-builders, I bring structure, clarity, and cheerfully persistent support.Because the best work doesn’t come from luck.It comes from showing up—thoughtfully, consistently, and as yourself.Let’s get you connected to the clients you’re meant to work with next.

Experience

1. Founder CEO

   Cheerful Persistency

   Dec 2020 — Present · Portland, OR, US

   Agency growth shouldn’t feel like a full-time job on top of your full-time job of running an agency. At Cheerful Persistency, we help small but mighty agencies build momentum with proactive, repeatable new business programs—without the salesy, pushy stuff that makes your skin crawl.We know the reality: budgets change, clients churn, and even your best leads go quiet. That’s why we focus on calm, customized growth strategies that meet you where you are—and work in real life.Our two primary ways to help agency leaders:Cheerfully Connected ProgramA done-with-you business development program designed to help agency owners shift from reactive to revenue-ready. Together, we co-create your positioning, outreach strategy, and habits to help you get and stay visible with the right people. You’ll build confidence, consistency, and conversations that lead to new business—and get in the room with the brands and people you want to be working with, but aren’t (yet).Hourly Growth ConsultingNeed a trusted expert on call to help you make faster, smarter decisions about pitches, prospecting, positioning, or proposals? Book me by the hour. It’s efficient, strategic, and focused on action. Whether you need help reworking your creds deck or navigating a complicated RFP, I’m here to bring clarity—and move the ball forward.No gimmicks. No silver bullets. Just practical guidance, kind accountability, and cheer along the way.

Education

• Portland State University

  Bachelor's degree, Business Administration and Management, General

  1990 — 1998

Skills

• Creative Direction
• Social Media Marketing
• Brand Development
• Product Marketing
• Market Planning
• Sem
• Marketing Communications
• Multi-Channel Marketing
• Maintaining Strong Client Relationships
• Online Advertising
• Mobile Marketing
• Business Development
• Digital Marketing
• Management
• Email Marketing
• Online Marketing
• Web Analytics
• Integrated Marketing
• Marketing
• B2b
• Direct Marketing
• SEO
• Public Relations
• Social Media
• Lead Generation
• Sales
• Enterprise Software
• Budgets
• Sales Process
• Program Management
• Interactive Marketing
• Account Management
• Copywriting
• Digital Strategy
• Advertising
• Marketing Strategy
• Website Development
• Strategy
• E-Commerce
• Corporate Marketing Communications