Lisette Rice

About Lisette Rice

Senior executive with deep expertise leading marketing strategy, brand management, and new product development within tools, home improvement, retail, and manufacturing. Proven ability to set direction, build high-performing teams, and drive aggressive growth in mature and highly competitive categories. Recognized for translating customer insights into differentiated products, scalable assortments, and compelling go-to-market strategies that outperform market growth. Trusted partner to CEOs, retailers, and global manufacturing organizations. Experienced global traveler

Experience

1. National Director of Retail Sales - National Account Managementt

   Spectra Gutter Systems

   Nov 2021 — Present · Atlanta, GA, US

   Lead national retail growth strategy for gutter and drainage systems, expanding footprint and accelerating category performance, averaging 17% YOY growth. Developed strong client relationships and managed large portfolio accounts with Home Depot and Lowes. Work directly with president and owner, communicating with top leadership. Provide strategic guidance to internal manufacturing and supply chain teams on new product initiatives and product launches to ensure alignment with sales objectives and successful market introduction timelines. Increased e-commerce sales from 2% of sales to 22%+ of sales. Partner cross-functionally to align product innovation, assortmentexpansion, and retailer execution. Translate customer and retailer insights into product enhancements,merchandising strategy, and growth initiatives.

Education

• University of Phoenix

  Master of Business Administration (M.B.A.), Business Administration and Technology Management

• University of Tennessee, Knoxville

  Statistics - Master Level coursework

• University of Arizona

  Bachelor’s Degree, Electrical Engineering

Skills

• Management
• Team Building
• National Buyer/Merchant
• Inventory Management
• Forecasting
• Leadership Development
• Retail
• Strategic Planning
• Merchandising
• Delivering Results
• Conflict Resolution
• Executive Management
• Delivering Solutions
• Manufacturing Operations Management
• Sales Management
• Manufacturing Engineering
• Leadership
• Process Engineering
• Medical Devices
• Creative Problem Solving
• Retail Buying
• Sales Operations
• Pricing Strategy
• Product Development
• Negotiation
• Silicon Medical Devices and Manufacturing
• Medical Device Manufacturing
• Team Leadership
• Pricing
• Sales
• Project Management
• Engineering Management
• Delivering Change