Lisette McFarland

Experience

1. Regional Sales Manager

   Centinel Spine

   Jun 2024 — Present · Southern California, HI, US

   Develop and execute sales projections, plans, marketing strategies and budgets-Designs and recommends sales programs and sets short and long-term sales strategies-Drives the selling activities within the Region, inclusive of resource deployment and customer interactions-Sets the vision for the Region and develops and adheres to a business plan to attain the vision-Evaluates and implements appropriate new sales techniques/programs to increase the region\'s sales volume-Recommends product or service enhancements to improve customer satisfaction and sales potential-Work closely with Customer Service & operation to maximize customer experience, value and impact-Familiar with a variety of the field\'s concepts, practices, and procedures and is able to execute upon them-Responsible for the Regions’ forecasting and sales tracking-Evaluate market trends and gather competitive information, identify trends that effect current and future growth of regional sales and profitability-Disseminate information to corporate marketing and sales operations-Provides regular sales reports to the Centinel Spine President/AVP of Sales-Responsible for overall sales of Centinel Spine expanding range of products and meetings-Must work to ensure that Centinel Spine is in compliance with Regulations-Interface with Quality as required in complaint handling, recalls / advisory notices and other quality management system / regulatory requirements.

Education

• University of Minnesota

  Bachelor of Science (B.S.), Biology; Pre Medical

Skills

• Product Launch
• Sales
• Management
• Capital Equipment
• Sales Operations
• Orthopedics
• Neurosurgery
• Business Development
• Neurology
• Surgeons
• Direct Sales
• Operating Room
• Orthopedic
• Medical Devices
• Surgical Instruments
• Selling
• Market Development