Lisetta Sobaski
Integrated Marketing Communications Leader
- Role
- Segment Marketing Manager at T-Mobile
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Lisetta Sobaski
Led campaign development and integration process for all high profile national campaigns for T-Mobile ($450M in media spend annually) for five years, including those with Eric Clapton, Charles Barkley and the Oprah flash mob dance promotion. Conducted cross-functional team of 130 from Advertising, Retail, Digital, PR, Promotions, Social Media and more to deliver campaigns to drive growth and maximize spend, while implementing process improvements and best practices that sped time to market by 50%. Graceful conductor brought out the best in each team member and effectively guided the teams through constant change. These skills were recognized by T-Mobile with the PEAK Achievement award and by the Association of National Advertisers as a frequent guest speaker on Integrated Marketing best practices. Specialties: Process Development and Improvement Program and Project Management Team Motivation Marketing Communications Change Facilitation Staff Mentoring Sales Tool DevelopmentCustomer Advocacy Cross-functional Team Leadership Cost Containment Requirements AnalysisProduct Marketing Brand Management Complex Scheduling Project Planning PMBOK Talisma CRM Word Excel Outlook PowerPoint MS Project
Experience
Segment Marketing Manager
Apr 2014 — Present
Responsible for delivering marketing programs and offers with excellence across the enterprise. Develop go to market plans ensuring front-line readiness, coordinating offer delivery across channels and managing executive approval.
Education
University of Iowa
BA
University of Washington
Certificate
Le Cordon Bleu-London, London, England
Certificate
Skills
- Program Management
- Budgets
- Channel
- Process Improvement
- Mobile Devices
- Enterprise Software
- Marketing Communications
- Project Planning
- Crm
- Digital Strategy
- Strategy
- Cross-Functional Team Leadership
- Marketing Strategy
- Integration
- Project Management
- Strategic Planning
- Product Management
- Social Media
- Integrated Marketing
- Vendor Management
- Management
- Leadership
- Business Intelligence
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