Lise Keeney

About Lise Keeney

As a communications and brand expert, I have a proven track record of working in both B2B and B2C spaces. Whether internal or external communications, I specialize in crafting highly impactful end-user messaging that highlights value propositions without using business or technical jargon. I leverage my strong writing skills (press releases, bylines, etc), media strategy, organic influencer marketing, content marketing, and executive training to help companies achieve their specific goals. I\'ve worked with Samsung, Verizon, Deloitte Digital, GE, AOL, and countless technology startups.Fun facts- Hinge hired Small Girls PR with their last I worked on the account alone- kicking off by securing press for their NYC launch which enabled them to raise more VC money. I secured features in the Associated Press, New York Times, and TIME- resulting in Hinge becoming a leading dating app in the world and eventually being acquired by IAC- As part of GE’s Emoji Science campaign, I personally pitched and teamed up with Mashable to create a video of Bill Nye explaining evolution using emoji which resulted in 518 million media impressions. The video’s viral success led to a 4-part series, which totaled 2.4 billion media impressions with zero ad spend.I\'m an avid reader, pun and dad joke enthusiast, and marathoner on weekends (of the Law & Order variety).

Experience

1. Founder & Chief Goblin Officer

   Goblins

   Jun 2023 — Present

Education

• Assumption University

  Bachelor's, English with a concentration in mass communications

  2006 — 2010

Skills

• Public Relations
• Media Relations
• Marketing Communications
• Facebook
• Copywriting
• Press Kits
• Press Releases
• Message Development
• Interviews
• Event Planning
• Avid Media Composer
• Social Media
• Strategic Communications
• Cision
• Microsoft Office
• Publicity
• Brand Awareness
• Google Alerts
• Integrated Marketing
• Blogging
• French