Lisdanay P.
Associate Marketing Manager @Madgex A Wiley Brand
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WORK HISTORY
Associate Marketing Manager @Madgex A Wiley Brand
Develop compelling copy for email, social media, and PPC campaigns, achieving consistent success with open rates of 20-45% and click-through rates of 10-29%- Produce captivating organic social media content calendar for diverse career centers serving diverse societies, effectively expanding outreach and engagement on Twitter, LinkedIn and Facebook- Generate content ideas and crafting social media copy to support sales team’s social selling on platforms such as LinkedIn- Manage and update media kits, rate cards, and branding assets for diverse clients, ensuring brand consistency- Orchestrate a successful marketing event, coordinating messaging, promotional items, booth design, marketing collateral, and social media efforts, resulting in over 230 Marketing Qualified Leads (MQLs)- Manage and optimize event marketing budget, maintaining adherence to financial constraints- Demonstrate a strong B2B marketing track record by consistently delivering high-performance social media and email campaigns, staying on top of industry trends, and fostering self-driven learning and development- Track performance metrics across campaigns and accounts, generating comprehensive reports
EDUCATION
University of Delaware
Master of Strategic Communications - MA, Communication with a focus in digital and social media
University of Central Florida
Bachelor of Science - BS, Marketing
Forest Hill Community High School
High school Diploma , Tourism and Hospitality
ABOUT LISDANAY P.
Ever since my childhood, I\'ve been captivated by the enchanting world of beauty…
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