Lisbeth Wilson

Instructor @St. Clair College

Windsor, ON, CA

Delivered comprehensive instruction in Techno (Social Media) Marketing and Marketing Management courses, highlighting the evolution of marketing technologies and core marketing strategies-Enhanced the curriculum with practical social media marketing tools and strategies, teaching students how to create effective content and use analytics to understand audience engagement-Utilized the Mimic Social Simternship™, a dynamic simulation platform, to provide students with hands-on experience in managing social media campaigns, fostering practical skills in a controlled, real-world setting-Explored the integration of modern marketing techniques such as advergaming, search engine optimization, and effective use of social media platforms to reach diverse, multitasking audiences-Delivered in-depth lectures on marketing management topics including pricing decisions, market analysis, building brand equity, and strategic positioning, preparing students to navigate competitive global markets-Continuously updated course materials to reflect the latest statistics, trends and real-world challenges in marketing, utilizing digital tools to create a relevant and engaging learning environment-Implemented diverse teaching strategies to accommodate different learning styles, integrating case studies, group activities, and experiential learning exercises-Assessed student performance with a mix of challenging assignments, digital marketing simulations, quizzes, and exams, leveraging the Blackboard system to enhance the educational experience-Provided mentorship and career guidance, helping students translate theoretical marketing knowledge into practical skills and strategies applicable in business and marketing careers.