Lisa Zlotnick
Head of Brand Pr, U s Marketing @Shein U.S
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WORK HISTORY
Head of Brand Pr, U s Marketing @Shein U.S
Los Angeles, CA, US
EDUCATION
New York University
Bachelor of Fine Arts - BFA
New York University
B.A.
SKILLS
ABOUT LISA ZLOTNICK
After 20+ years in brand and corporate communications, I\'ve learned that great PR is about staying one step ahead. My approach: always peek around every corner and anticipate what\'s coming next. I\'m a strategic communications executive who believes in data-driven insights and really understanding your audience. Whether it\'s a lipstick or a joystick, great PR is great PR. It’s about finding the authentic story that connects, and knowing how to protect it when things get complicated. My experience spans the full communications spectrum - brand building and earned media, crisis and issues management, executive visibility and C-suite advising. I\'ve guided organizations through some of their biggest moments and their most reputationally sensitive ones. As Head of Brand PR at SHEIN and formerly Executive Vice President at Golin leading Nintendo of America\'s PR transformation, I\'ve built and led high-performing teams through major product launches, brand repositioning, cultural moments and complex global environments. Leadership for me isn\'t about having all the answers. It\'s about creating an environment where great ideas can come from anywhere. I lead with an open door, give clear direction and always advocate for the people on my team. We\'re all in this together. I\'m passionate about the consumer space where strategic thinking meets cultural relevance. The right narrative can transform public perception and drive real business impact.
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