Lisa Zimmer
Fortune 500 Meetings and Events Leader, building experiences, camaraderie, and culture one beverage at a time.
- Role
- Head of Meetings and Events at Molson Coors Beverage Company
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Lisa Zimmer
Experienced Meetings and Events Lead with a demonstrated history of utilizing business acumen to enhance people-facing experiences. Strong operations professional skilled in Strategic Meetings and Incentives Management, Trade Shows, Social Media, Training, Executive Support, and Integrated Marketing.
Experience
Head of Meetings and Events
Oct 2018 — Present · Chicago, IL, US
Head of Meetings and Events for Fortune 500 CPG company. Manages team of 11 inclusive of sourcing and web production to execute 200+ meetings and events per year, including large sales meeting, incentive trips, trade shows, departmental retreats, white-glove award trips, training and development, international, and online. Budget management for $20M++. Introduced efficiency improvements to reduce labor budget by 15%. Work cross-functionally with marketing, procurement, finance to insure company standards and values are being met and maintained at every touchpoint for both internal and external-facing events. Excellent written communication and presentation capabilities. Tech: Cvent, Eventbrite, working knowledge in AV production, graphic and digital design.
Education
University of Notre Dame
BA, Marketing
1995 — 1999
Skills
- Budgets
- Brand Management
- Cross-Functional Team Leadership
- Content Strategy
- Marketing Strategy
- Training
- Brand Development
- Content Management
- Marketing Research
- Integrated Marketing
- Marketing Communications
- Google+
- Fun
- Social Media
- Communication
- Consumer Products
- Competitive Analysis
- Market Research
- Customer Support
- Social Marketing
- Tweetdeck
- Customer Insight
- Retail
- Community Management
- Event Management
- Publishing
- Event Planning
- Grassroots Communication
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