Lisa Church
Vice President of Retail Strategy @ABNB Federal Credit Union
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WORK HISTORY
Vice President of Retail Strategy @ABNB Federal Credit Union
Chesapeake, VA, US
Key leadership role responsible for driving the strategic direction and growth of the credit union. Oversees the development and implementation of innovative retail strategies, with a strong focus on training and development, digital transformation, and strategic initiatives. Work closely with senior leadership to ensure the credit union\'s retail strategies align with its mission, vision, and goals. This role currently encompasses organic growth (including training & development), member-facing digital tools and services, Field of Membership initiatives and the physical spaces/Facilities needed to delight members and employees.
SKILLS
ABOUT LISA CHURCH
Everything I’ve done in my life, has prepared me for the role I have today. From my very first job as a telemarketer at age 15, to my corporate years in sales and service and my recent roles in banking, they all guide me every day in my relentless pursuit to create memorable experiences through strategies that engage employees, increase productivity, prioritize communication and promote learning and development.As a Retail Strategy Executive, I am- A passionate leader with 15+ years experience in environments ranging from Forbes 50 to Mid-Small companies- Highly skilled in the art and science of customer service and the customer experience, sales, retail, call center and banking-Convinced that cultures, training, learning & development and new ideas must be branded and marketed with passion and discipline- Determined to find intelligent applications and increased productivity through a disciplined focus on digital tools that allow humans to focus on the complex, while AI handles simple, repeatable tasks-Committed to promoting a culture of learning through organized training and self-guided developmental and digital experiences that fully utilize technology and AI- Convinced that AI will greatly change our lives and organizations over the next 3-5 years-Obsessed with continuous improvement in teams, organizations and myself- Author of Hope is Like the Sun (HopeXchange Publishing, 2004)- Founder of HopeXchange, a company dedicated to the support of women and families impacted by miscarriage, stillbirth or early infant death.Outside of work, I’m a lifelong foodie and unapologetic HGTV junkie—equal parts curiosity, creativity and continuous improvement.
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