Lisa Wuflestad
Director, Creative & Brand at T-Mobile
- Role
- Director, Direct Communications & Brand at T-Mobile
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Lisa Wuflestad
Lisa Wuflestad is a creative customer-centric marketing and advertising executive, experienced brand builder, and thrives within an open-minded and collaborative environment. Through creative vision and innate ability to forge strong partner relationships and nurturing high-performing teams, Lisa has led innovative program launches, effective acquisition campaigns and award-winning retention initiatives in the B2C and B2B space. Consistently bringing creativity, technology and humanity together to cultivate diverse customer communities, increase revenue and grow market share. Specialties: • Creative Strategy • Brand Development • Direct Marketing Communications • Contextual Marketing • Segment Marketing • Test, Learn & Optimization • Broadcast Development • Art Direction • Consumer Acquisition Advertising • Digital Advertising • Market Research & Analysis • Copywriting & Strategic Messaging • Ecommerce • Program Management • Product Development • Client Supervision • Account Management • Financial management
Experience
Director, Direct Communications & Brand
Jul 2020 — Present · US
Responsible for developing direct marketing creative strategy, while leading a team and multiple advertising agencies nationwide to produce branded external and internal communications. Oversee T-Mobile, MetroPCS retention, DTC acquisition and Sprint Migration integrated campaign execution to ensure initiatives meet plan goals & objectives aligned to comprehensive strategic positioning.
Education
Boise State University
BA, Advertising Design
1989 — 1992
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.