Lisa Wright
Marketing Leader | SEO/Content Strategist
- Role
- Product Marketing Consultant at TruStage
- Location
- Waukesha, WI, US
- LinkedIn followers
- 500 followers
About Lisa Wright
Results-driven marketing professional with over 17 years of experience leading strategies to improve brand awareness, customer experience, website traffic, and revenue. Managed up to 7 employees and maintains strong focus on team development. Drives collaborative relationships with internal/external partners to further business goals.• EXPERTISE: Digital Marketing Strategies, Search Engine Optimization, Content Strategy and Content Development, Content Marketing, Link Building, eCommerce, Web Analytics, Social Media Strategies, Email Marketing, UX, Local Search Optimization, Vendor/Agency Management, Leadership, Team Building and Management• DIGITAL MARKETING TOOLS: Moz Pro Tools, MajesticSEO, BrightEdge, SearchMetrics, Raven Tools, Google Places, Google Keyword Tool, Google PageSpeed Insights, Google Webmaster Tools, Google Adwords (paid search), Bing Webmaster Tools, Google Trends, SEM Rush, Schema.org, Robots.txt, XML sitemaps, meta data, Xenu Link Sleuth, Screaming Frog, Hootsuite, Sprout, Listrak, Emarsys• ANALYTICS TOOLS: Google Analytics, Omniture, CoreMetrics, Salesforce, Facebook Analytics, Pinterest Analytics, YouTube Analytics, CrazyEgg, Hotjar• TECHNICAL SKILLS: MS Office (Word, Excel, PowerPoint, Outlook), HTML/CSS, FTP, Adobe Dreamweaver, Adobe Photoshop, Balsamiq (UX design), WordPress, Blogger, Drupal, Sitecore, Weblinc/Workarea
Experience
Product Marketing Consultant
Nov 2024 — Present
Develop quarterly marketing plans for TruStage FinTech and Life Insurance products- Determine B2B messaging strategy, go-to-market strategies, & create engaging website, video, email, social media, paid, event presence, and print content- Analyze analytics data through Power BI and other analytics tools & report on performance- Lead cross-functional team meetings and collaborate with sales, product, creative & other business partners to execute marketing plans- Developed & implemented new Account-Based Marketing (ABM) approach for TruStage\'s Life Distribution product area.
Education
Carroll University
BA, English
2004 — 2008
University of Wisconsin-Milwaukee
MBA, Marketing
2012 — 2014
Skills
- Web Content
- Blogging
- Online Marketing
- Content Development
- Social Networking
- Social Media Marketing
- Digital Marketing
- Web Marketing
- SEO
- Search Engine Optimization (SEO)
- Dreamweaver
- Marketing
- SEO Copywriting
- Content Strategy
- Social Media
- Organic Search
- Google Analytics
- Copywriting
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