Lisa Våglund Zamanzadeh
Senior Service Designer @H&M
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WORK HISTORY
Senior Service Designer @H&M
As a Strategic Service Designer, I function as an internal consultant across the organization, delivering strategic advisory work that drives customer-centric transformation. I lead strategic research initiatives to understand user value for current and future offerings, while educating teams on design thinking methodologies. My role centers on translating user needs into strategic direction, facilitating alignment between stakeholders to ensure exceptional customer experiences across all touchpoints.
EDUCATION
Fashion Institute of Technology
exchange semester, Fashion design
Östra Grevie Folkhögskola
yrkesförberedandeutbildning, Textil, konst & design
The Royal Danish Academy of Fine Arts - Schools of Architecture, Design and Conservation (KADK)
MA, Fashion Design
ABOUT LISA VÅGLUND ZAMANZADEH
I help organizations navigate change by translating human needs into strategic direction and aligning teams through design thinking. My work centers on making services more customer-centric, experiences more valuable, and transformation more human.As a strategic service designer, I thrive in complexity—bringing structure to the fuzzy, and momentum to the stuck. I work across business and tech domains, uncovering user insights, shaping future-oriented strategies, and facilitating the kind of alignment that drives real change.My background in fashion design taught me how to balance creativity with constraints. That experience still shapes how I approach strategic design—with an eye for aesthetics, a feel for storytelling, and a commitment to making solutions both bold and grounded in reality.Beyond client work, I contribute to the design community through projects that support the growth of the discipline and help elevate the role of design in organizations.Let’s connect if you’re curious about how design can drive real impact across your o••••••••@gmail.com
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