Lisa Texido

About Lisa Texido

I am an accomplished senior leader and brand builder with more than 20 years of experience driving results for multiple multi-million-dollar adult beverage and food portfolios. Creative and passionate, I pride myself on thinking outside the box and finding agile and disruptive ways to win against all timeline and budget odds. A storyteller by nature, I excel at creating authentic brand narratives and connections that motivate consumers. As a decisive business leader with a reputation for making things happen, I believe in leading by example, helping people to develop and thrive, and treating others as humans first, always. Core skills include team and agency leadership, brand strategy, strategic planning, integrated marketing, brand growth and P&L management.

Experience

1. Brand Director, Lipton Hard Iced Tea

   FIFCO USA

   Jan 2023 — Present

   Set the brand strategy and foster the growth of a new brand, Lipton Hard Iced Tea, as Lipton, the most beloved global tea brand, crosses over into alcohol. Selected Contributions:• The Lipton Hard Iced Tea Variety Pack is one of the fastest-selling new Traditional Flavored Malt Beverage (FMB) 12pks since launch. In the markets where available, the Variety Pack is the second fastest turning New Traditional FMB 12pk Item.• Since launch, the Lipton Hard Iced Tea 12pk Variety Pack average rate of sale is outpacing the hard tea category leader’s rate of sale by 2%, and is also nearly 2.5x the average Traditional FMB 12 Pack Rate of Sale.

Education

• Medaille University

  MBA

  2005 — 2007

• University at Buffalo

  BA

  2000 — 2004

Skills

• Social Media
• Event Planning
• Public Relations
• Social Media Marketing
• Marketing Strategy
• Marketing Communications
• Media Relations
• Strategic Planning
• Marketing
• Product Development
• Market Research
• Event Management
• Budgets
• Leadership
• Press Releases
• Strategy
• Cross-Functional Team Leadership
• Management
• Sales
• B2b