Lisa Tadje
Head of Marketing, Americas @Awin Global
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WORK HISTORY
Head of Marketing, Americas @Awin Global
US
Driving business growth in North America and LATAM through strategic programs that build market authority, competitive differentiation and sales consideration among advertisers (enterprise and mid-market), publishers, agencies, and strategic partners.
EDUCATION
University of Utah
Communications, Public Relations
ABOUT LISA TADJE
I\'m a bold, forward-thinking strategist who loves to build, and excels at positioning companies to grow and win in competitive landscapes. With tested expertise across diverse industries, from high-growth startups to global enterprises at the forefront of AI, I\'m known for originating narratives and campaigns that define global brands, while uniting cross-functional teams around strategies that drive commercial outcomes. My founding marketing leadership for a Series-A adtech startup attracted acquisition by global ecommerce leader, Rakuten. My creative integrated marketing campaigns have driven conversion-rates ↑ by 2X. I’ve repeatedly won Fortune 500 and IR 500 customers directly through strategic, data-led thought leadership across PR, content and social media strategies. My custom internal communications programs have lifted executive-trust and employee-confidence scores out of bottom-third employee survey benchmarks. I rebuilt investor trust and market momentum after ↓67% in shareholder returns. I\'ve established tested protocols for high-stakes corporate crises. I\'m an impactful brand spokesperson who has been invited to address international audiences of 400+. I consulted brands on how to optimize their digital success and sustain ecommerce spending during the Covid19 market crisis. I earned Inc.100 and Red Herring NA rankings for fast-paced revenue growth. I am a published thought leader in AI, marketing, adtech, and ecommerce.This record of transformational leadership reflects my unique ability to connect corporate differentiators to real-world needs in ways that increase audience demand and redefine market Success I’ve built and led global teams of 20+ marketers to deliver these results, and have served on corporate leadership for organizations scaling from employees worldwide. Throughout all these stages, I’ve earned praise for my clear, creative and purpose-driven leadership that has inspired celebrated corporate cultures, enabled career growth and rallied teams around the strategy, vision and success of the business.
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