Lisa Summers
Product & Integrated Marketing | Transformational Initiatives
- Role
- Integrated & Product Marketing Management at Wells Fargo
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Lisa Summers
Customer experience driven marketer with 15+ years experience in developing high…
Experience
Integrated & Product Marketing Management
Apr 2017 — Present · San Francisco, CA, US
2021-present: Product Marketing for Consumer and Small Business Banking.20••••21: Marketing Transformation leader. In-House Agency team relaunch & redesign, new high performing account management team build-out and retention; Agile Marketing introduction, design and coaching; AI based marketing capability stand-up partnership, process design, and launch; Marketing on demand capability build and launch.
Education
Boise State University
Bachelor of Business Administration - BBA, Marketing
Thunderbird School of Global Management
Master of Business Administration - MBA
Skills
- Cross Selling
- Product Management
- Mergers
- Integration
- Email Marketing
- Product Launch
- Brand Development
- Online Marketing
- Publications
- Digital Marketing
- Product Marketing
- B2b
- Direct Marketing
- Campaign Management
- Marketing Communications
- Lead Generation
- Customer Acquisition
- Promotions
- Integrated Marketing
- Marketing Management
- Marketing Strategy
- Copywriting
- Social Media
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