Lisa Smith-Strother

About Lisa Smith-Strother

I\'m still passionate about Marketing & Employer Branding. 15+ years in consumer marketing, ethnic marketing, and brand/awareness for Financial Services. 12+ years of hands-on experience in employer branding from start to finish, from planning to execution, from brand positioning to campaign management online and offline, targeting multi-talent segments across the globe. Delighted to use my marketing skillset across innovative, game-changing, and dynamic industries.• A strategic mind in recruitment marketing with a comprehensive understanding of diversity talent acquisition.• A digital thinker, with social/digital media knowledge and proven track record of local and global digital platforms.• Achieved Top 10 ranking for 4 consecutive years in employer brand message delivery and digital communications.• Thought leader, employer brand award recipient, and speaker in the Recruitment Marketing/Employer Branding arena and frequently consulted for best practice guidance.

Experience

1. Diversity Advisory Board Member

   Provenbase

   Mar 2021 — Present

   Serve as a Diversity Advisory Board Member. ProvenBase is tackling the problem of sourcing diverse candidates in an unbiased fashion, using AI-powered solutions.

Education

• Springfield College

  Bachelor of Science (BS), Marketing and Bus Admin

• Temple University Graduate School

  Master's degree, Marketing

• Northwestern University - Kellogg School of Management

  Diversity Equity Inclusion Leadership, Intercultural/Multicultural and Diversity Studies

• Northwestern University - Kellogg School of Management

  Professional Marketing Certificate

Skills

• Management
• Strategic Planning
• Vendor Management
• Customer Relationship Management (Crm)
• Marketing Strategy
• Leadership
• Performance Management
• Crm
• Recruiting
• Team Leadership
• Account Management
• Direct Marketing
• Marketing Management
• Social Media Marketing
• Employer Branding
• Talent Acquisition
• Strategy
• Marketing