Lisa Smithen
Co-Founder, Knowtizmnt | I design strategic websites and brands for purpose-driven organizations that refuse to blend in | Strategy first, and always
- Role
- Co-founder at Knowtizmnt Consulting & Design
- Location
- Nashville, TN, US
- LinkedIn followers
- 500 followers
About Lisa Smithen
In today’s business environment, brand identity, and web presence are critical to a company’s success. Knowtizmnt is here to help you take your website and brand to a new level. Your designated consultants will utilize audit, design and development strategies geared to deliver results that speak directly to your existing or potential customer base. Rest assured that you will not only be supported, but also empowered to achieve your vision and goals with solutions that will elevate your business from merely being noticed to be being KNOWN.
Experience
Co-founder
Knowtizmnt Consulting & Design
Jan 2021 — Present · Nashville, TN, US
You\'re doing exceptional work—but nobody knows itI started Knowtizmnt because I kept seeing the same pattern: passionate, purpose-driven leaders who transform their industries but can\'t explain why anyone should choose them over competitors.The healthcare practice providing genuinely compassionate care but sounding like corporate competitors. The attorney revolutionizing client relationships but blending in with every other law firm. The nonprofit creating real community change but struggling to communicate their impact.These aren\'t mediocre organizations—they\'re exceptional leaders doing remarkable work that their audiences can\'t see.Through my work in strategic brand development and website design, I\'ve discovered that most projects fail because they start with design instead of strategy:Strategy before design—always. Whether developing your brand foundation, designing your visual identity, or building your website, everything starts with understanding who you are and who you serve. Customer journey focused, not aesthetics focused:Strategic brand development, brand identity design, and custom website design for purpose-driven organizations who refuse to blend in:I view my work as ministry—utilizing business to help others serve more effectively through strategic clarity and exceptional design:Purpose-driven leaders ready for authentic differentiation: businesses and entrepreneurs who see business as service:Strategic websites and brand identities that attract the right people, communicate authentic value, and convert visitors who understand what makes you different.If you\'re ready to do the deep work of authentic differentiation, let\'s talk?
Education
Saint Mary's University
Bachelor of Commerce (B.Com.), Business Economics; Human Resource Management and Industrial Relations
2000 — 2003
International Compliance Association
Compliance Diploma
Vanderbilt University
Full Stack Web Development
2019 — 2020
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