Lisa Smith
- Role
- Director of Marketing at Truly Good Foods
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Lisa Smith
As the sales and marketing leader at Truly Good Foods, I’m on a mission to transform how…
Experience
Director of Marketing
Jan 2021 — Present
Directs and oversees the marketing department operation. • Facilitates collaborative processes to ensure marketing strategies are aligned and focused to drive profitable growth, new customers, and excellent customer experiences. • Establishes KPI measurements to track success of marketing initiatives. • Thinks big and implements ideas through strategic programs and initiatives. • Provides product, category, and market insights to support company growth. • Develops integrated marketing plans for brand campaigns, working in close partnership with cross-functional teams. • Develops and executes the end-to-end marketing plan for products that drive sales KPIs, while ensuring alignment of brand and complementary approach across channels (grocery, foodservice, ecommerce, etc.) • Partners with sales team to develop messaging and selling assets. • Develops Truly Good Foods eCommerce marketing approach and execution.
Skills
- Copywriting
- Video Production
- Marketing Strategy
- Marketing Communications
- Social Media Marketing
- Brand Development
- Marketing
- Integrated Marketing
- Digital Marketing
- Content Marketing
- Brand Management
- Email Marketing
- Press Releases
- B2b
- Social Media
- Advertising
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