Lisa Sharapata

About Lisa Sharapata

I wanted to be an astronaut after watching the space shuttle Challenger explode in grade school.Years later, I got to go to Space Camp, and I learned something that would unexpectedly shape my entire career. I ranked 3rd in my cohort and was assigned Head of Mission Control, while the top two got the shuttle cockpit. I was disappointed at the time. But it turned out to be exactly where I belonged.Mission Control sees the whole system.How every moving part connects.How to course-correct in real time.How to achieve the mission. That’s my superpower.I’m a 3x CMO, GTM advisor, and revenue partner with 20+ years of experience turning marketing into a true growth engine. I specialize in building and aligning go-to-market systems—where brand, demand, product, sales, and customer experience work together to drive measurable results.My path wasn’t linear. I started in graphic design at an agency, moved in-house and into strategy, and quickly realized I didn’t want to be the “arts and crafts” department. I wanted to understand the business: the customer, the market, the economics, and the levers that actually move revenue. That curiosity pulled me from agencies into high-growth B2B and B2B SaaS—where speed, clarity, and execution matter.Along the way:* I built a marketing function from scratch at Arbinger, generating $100M+ in pipeline in 18 months and driving 400%+ ACV growth and 50% revenue growth.* I led GTM transformations at BoostUp.ai and Mindtickle, resulting in 3–4x pipeline growth, 300%+ higher inbound ACV, and 93% YoY ARR growth.* I charted new territory in ABM at 6sense and Aprimo* I’ve worked across B2C, B2B, and B2B2C—giving me a rare ability to zoom out to the big picture while still executing in the weeds.How I work:Revenue partner mindset — marketing exists to drive growth, not activitySystems thinking — align teams, data, and motion around outcomesCreative + analytical — art and science belong togetherPeople first — it’s not B2B or B2C; it’s H2H. Humans buy from humans they like and trust.I thrive in fast-moving environments where strategy meets execution and ambiguity is part of the job. Whether it’s category creation, GTM redesign, or scaling demand, I’m at my best helping teams see the mission clearly—and get there faster.Still working on that ticket to space.Until then, I’m building missions that actually land.If you want to talk GTM strategy, modern marketing leadership, or building systems that scale—let’s connect.Book a meeting here: https://meetings.hubspot.com/lsharapata

Experience

1. Executive Member

   Wednesday Women

   Jan 2026 — Present

Education

• Macquarie University

  Business and Economics

• University of Wisconsin-Milwaukee

  BFA, Marketing / Communications

Skills

• Indesign
• Creative Strategy
• Leadership
• Illustrator
• Flyers
• Editing
• Adobe Creative Suite
• Strategic Planning
• Adobe Photoshop
• Marketing
• Business Development
• Brand Management
• Cross-Functional Team Leadership
• Packaging
• Digital Marketing
• Content Strategy
• Strategy
• Creative Direction
• Marketing Strategy
• Logo Design
• Creative
• Graphic Design
• Branding & Identity
• Business Cards
• Management
• Team Building
• Direct Mail
• Brochures
• Advertising
• Social Media
• Social Media Blogging
• Quarkxpress
• Art
• Catalogs
• Corporate Identity
• Brand Development
• Posters
• Layout
• Corporate Branding
• Integrated Marketing