Lisa Sampson

Marketing Lead - Client Engagement @Lloyds Banking Group

Bristol, GB

EMAILS

[email protected]

MOBILE NUMBERS

+91 *********19

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WORK HISTORY

Jan 2024 — Present

Marketing Lead - Client Engagement @Lloyds Banking Group

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City Of Bristol, GB

Lead the client engagement and servicing comms for Business and Commercial Banking clients. Leading a small team and working with our data teams and 121 agencies to develop and deliver personalised 121 comms plans, to drive advocacy and digital adoption. Represent the Group on industry working groups, such as ISBA and Unstereotype Alliance to champion inclusive advertising initiatives. An active steerco member on the Group\'s women\'s network, where I lead 100 volunteers across 8 regional teams to deliver events and support for members.

EDUCATION

2006 — 2007

CIM | The Chartered Institute of Marketing

Profesional Post Graduate Diploma in Marketing, Marketing

1998 — 2001

University of the West of England

BSc (Hons), Psychology

2004 — 2004

CIM | The Chartered Institute of Marketing

Professional Diploma in Marketing, Marketing

SKILLS

Brand DevelopmentSegmentationOnline AdvertisingManagementCopywritingWeb Content ManagementStakeholder ManagementResearchMarketingOnline MarketingWeb AnalyticsIntegrated MarketingB2bLoyalty MarketingDirect MarketingPpcVisual IdentityDigital MarketingEvent ManagementDigital StrategyMarketing ManagementEmail MarketingProduct MarketingBrand AwarenessMarketing CommunicationsMedia PlanningCorporate CommunicationsCommunications PlanningStaff DevelopmentTeam ManagementPublic RelationsInternal CommunicationsSocial MediaStrategyCampaign ManagementBrand ManagementB2cMulti-Channel MarketingMarketing StrategyStart-Ups

ABOUT LISA SAMPSON

A chartered marketer with over 20 years marketing experience in a variety of roles and industries, leading marketing planning, PR, Rebrands, CRM, ATL, and digital.I am currently leading client engagement and service comms for our Business and Commercial Banking clients, including a personalised email programme. I have held numerous marketing roles across B2B and consumer marketing for the Group, working with our core brands. This has ranged from strategic planning, leading integrated comms teams and digital marketing. I have also developed marketing leadership experience as the Executive Assistant supporting the Director of Marketing Communications. Alongside my day job I also represent the Group on industry working groups championing Inclusive advertising. In addition, I also lead 100 volunteers across the UK who deliver activity for the Group\'s women\'s network to drive gender parity.

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