Lisa Saltsman
5x Sitecore MVP | Organizer of SitecoreAI for Marketers, Cleveland, Baltimore, SUGCON NA and Co-Organizer of NYC SUG.
- Role
- Director of Alliances at Icreon
- Location
- Cleveland, OH, US
- LinkedIn followers
- 500 followers
About Lisa Saltsman
I love building pipeline and growing the funnel for B2B companies. I have a passion for listening & understanding a prospect\'s pain points and cultivating those relationships to create a new client - and many times a new friend. With an extensive background in marketing, sales, and alliance relationships, I can provide a company immediate value in all aspects of front-end business operations. •Over 20 years experience in front-end business operations (marketing, sales, alliances)•Strong analytic and critical thinking skills•Organized, highly motivated, and creative problem solver•Excellent written, oral, and presentation abilities•Goal-oriented individual with strong leadership skillsProfessional Skills & Business Tools:Sitecore’s XM Cloud & Content Hub, CRM/Salesforce, Pardot, Hubspot Marketing Certified, Wordpress, Email Campaigns, Social Media Marketing, Hootsuite, Google Analytics, Adobe Creative Suite (basic knowledge), Canva, Lead Scoring, Personalization & Segmentation, List Buys, Opt-In Strategy, Trade Show Execution, Solution Selling Methodology, RFPs, Proposal & SOW Creation, Mavenlink, Certificate of EpiServer Sales Academy, Development of KPI Metrics, Execution of Demand Generation & ABM Strategies, Microsoft Office, Presentation Skills & Good Business Acumen Full Cycle Experience: Prospect/Visitor, Lead, Qualification (MQL to SQL), Identify Pain Points, Develop Solution, Presentation, Evaluation & Negotiation, and Closing. In addition, Client Loyalty & Advocate.
Experience
Director of Alliances
Dec 2024 — Present
Education
Kent State University
Bachelors of Business Management, Business Administration
2000 — 2002
Kent State University
MBA, Marketing
2002 — 2003
Skills
- Competitive Analysis
- Account Management
- Sales
- Leadership
- Marketing Strategy
- Customer Relationship Management (Crm)
- Public Speaking
- E-Commerce
- Customer Service
- Sales Management
- Crm
- New Business Development
- Direct Sales
- Consulting
- Negotiation
- Email Marketing
- Management
- Strategic Planning
- Business Development
- Marketing
- Sitecore Cms
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