Lisa Ruby

Sr. Sales Executive at SiriusXM Media

Role: Sr Sales Executive Siriusxm Media at SiriusXM
Location: Columbus, OH, US
LinkedIn followers: 500 followers

About Lisa Ruby

Results-driven digital marketing and media sales expert with 20+ years of experience helping national brands drive in-store and online sales. Proven success developing upper- and lower-funnel initiatives that maximize engagement, brand growth, and ROI across cross-platform digital ecosystems.Core Competencies: Digital Strategy • Account Management • National Sales • Cross-Platform Campaigns • Multicultural Marketing • Programmatic Advertising • Data-Driven Targeting • Key Account Growth • CPG/Retail/Telecom Sectors

Experience

Sr Sales Executive Siriusxm Media
SiriusXM
Feb 2014 — Present · Columbus, OH, US
As a media sales leader at SiriusXM, I manage $8M+ in annual revenue while helping national brands unlock the power of audio. I build cross-publisher strategies across Pandora, SoundCloud, and SiriusXM—spanning streaming, podcast networks, and full-funnel integrated campaigns.Leading clients on podcast advertising strategy, designing 360° programs that blend host-read creative, influencer elements, and branded sponsorships. I oversee both direct IO and programmatic sales, including retail media network integrations, to deliver high-performance results.Working closely with content, insights, and analytics partners, I bring brands to life through data-backed audience activations. I also negotiate $1M–$7M upfront agreements and collaborate with senior clients—CMOs, SVPs, and VPs—across Telecom, Retail, CPG, EDU, Pharma, and Travel sectors.

Education

Ohio University
BS Journalism, E.W. Scripps School of Journalism:Broadcast Journalism

Skills

Marketing
Mobile Marketing
Facebook
Mobile Advertising
Business Development
Digital Marketing
Relationship Marketing
Digital Strategy
Retail
Strategy
Interactive Marketing
Account Management
Brand Management
Marketing Strategy
Sem
Retail Marketing
Retail Media
Social Media
Online Marketing
Advertising Sales
Online Advertising
Media
Creative Strategy
Leadership
Media Planning
Start-Ups
Shopper Marketing
Creative Direction
Brand Development
Digital Media
Brand Awareness
Email Marketing
Interactive Advertising
Media Buying
Advertising
Display Advertising
Sales
Social Media Marketing
Integrated Marketing
New Media

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