Lisa Rosa Norquist
For Hire | Freelance | Contract | Part-time - Online Ad Ops Specialist | Google AdManager (GAM) | Ad Trafficker | Sales Support | Reporting & Optimization | Sponsorships & Direct-Sold Campaign Management
- Role
- Dfp Adops Manager at Orthoworld Inc
- Location
- Huntington Beach, CA, US
- LinkedIn followers
- 500 followers
About Lisa Rosa Norquist
At the intersection of technology and marketing, my role as an Ad Operations Specialist harnesses my digital marketing acumen to optimize advertising strategies for online publishers. My proficiency with Google Ad Manager guides publishers through the complexities of selling and delivering direct-sold campaigns and inventory monetization, ensuring their content yields maximum revenue and their insertion orders are delivered on time and to goal. This level of service extends to campaign optimization and reporting.I focus on delivering comprehensive Ad Operations support, enhancing inventory management, and optimizing ad placement to improve engagement and performance. I collaborate closely with key members of the dev/sales/editorial teams, to ensure all parties have an opportunity to effect necessary changes and updates to make their work more efficient and profitable. I enjoy the blend of creativity and analytical skills required in my daily life.
Experience
Dfp Adops Manager
Oct 2016 — Present · US
Provide DFP best practice knowledge, trafficking support and reporting for multi-site publishing group.Assist with both direct campaigns and internal promotions.
Education
Presentation High School
High School
California State University, Long Beach
Graphic Design
Academy Of Art
Bachelor of Fine Arts, Graphic Design
Academy of Art University
Bachelor of Art, Graphic Design and Marketing; Interior Design
1984 — 1986
University of San Francisco
Marketing
Skills
- Mobile Advertising
- Digital Media
- Rich Media
- Online Advertising
- Web Analytics
- Doubleclick
- Ad Networks
- Dart for Publishers
- Atlas
- Mobile Marketing
- Advertising Operations
- Digital Marketing
- Analytics
- Sem
- Mobile Devices
- Dfp
- E-Commerce
- Ad Exchanges
- Email Marketing
- Advertising
- Advertising Sales
- Integrated Marketing
- Account Management
- Digital Strategy
- Online Marketing
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