Lisa McDonald

WORK HISTORY

EDUCATION

SKILLS

ABOUT LISA MCDONALD

I am a marketing and communications expert with 15+ years of experience using integrated marketing approaches to creatively express the messages in my profession. Recognized for demonstrating a natural talent for creative storytelling, as well as for operations management and strategic planning, I have a verifiable history of contributing directly to company growth and expansion throughout my career. As such, I consistently exceed performance goals, and I am proficient at surpassing operational objectives within budget and with minimal resource expenditure. My professional talents include creative marketing, web content development, storytelling, strategic planning, public relations, video and photo production, and team leadership. Delivering excellent supervision on these areas of expertise requires application of effective leadership and communication skills, as well as project management, prioritization, problem solving, and decision making to support efficiency and concentrated outcomes.Currently, I am a Digital Content Manager for the National Renewable Energy Laboratory. I implement, monitor, and continually assess strategic content marketing objectives as well as consult and mentor fellow communications experts at the lab on cutting-edge digital strategies. I edit and write science communications and implement digital solutions for our national laboratory needs. I also consult with, maintain, and provide creative digital approaches to U.S. Department of Energy websites. In addition, I liaise with senior leadership, department heads, and stakeholders to ensure the digital marketing objectives of the national lab are advancing global environmental change.My colleagues describe me as an approachable, knowledgeable communicator and leader who is reliable and supportive in offering and implementing targeted, strategic, communications solutions that produce rewarding results within deadline and budget.