Lisa Rath
Product Design Leader & UX Strategy Director | AI Agent Design Consultant | Transforming Enterprise & Consumer Digital Products | 27 Years Design Leadership | Partner at Itu Chaudhuri Design
- Role
- Partner at Itu Chaudhuri Design
- Location
- South Delhi, IN
- LinkedIn followers
- 500 followers
About Lisa Rath
Lisa is a product design consultant leading product teams across Agentic AI based…
Experience
Partner
Jun 1998 — Present · New Delhi, IN
Enterprise Product Design & B2B SolutionsUnifyApps (2023-ongoing)Partnering as principal designer from day 1, founded and led the design team from pre-product stage to today, a suite of Agentic AI powered enterprise SaaS products used by enterprises across the globe. UnifyApps has raised two rounds of funding from Elevation and ICONIQ capital. Hook (RP-Sanjiv Goenka Group)Conceptualised and designed a new flagship media app for the RP-Sanjiv Goeka Group, one of India’s biggest conglomerates. The product is a first for the news-media industry in two ways—a new media format that leverages social media behaviours, a new business model based on a content-to-commerce thesis.PeopleStrong: Product strategy and UX/UI design for transforming traditional HR services into modern SaaS products.Sprinklr: Brand and communications models. Lyearn and Live classroom LMS App for Ragy Thomas, founder of Sprinklr. Enterprise ERP Products: Redesigning large-scale ERP systems for B2B clients, transforming complex business software into intuitive, productivity-focused products through user-centered design methodology.Consumer Product Design & Mobile Applications• BookMyShow: Complete product design overhaul and UX/UI redesign for India\'s leading entertainment booking platform (December 2021). Focused on conversion optimization, user journey simplification, and mobile-first design approach.• Editorji: Product design for a video news application, emphasizing simplicity and accessibility across mobile app, website, and PWA. Designed intuitive user journeys for varying levels of digital literacy.Digital Product Strategy & Web Applications• News Platform Design- The Hindu: Winner of WAN-IFRA Best News Website Award 2017 - The Quint: Winner of Best Website Design and Best Website of the Year - Digipub Awards 2018 - Additional platforms: Catch News, Watch Time India, Open
Skills
- Typography
- Creative Direction
- Adobe Creative Suite
- Art Direction
- Visual Communication
- Concept Design
- Adobe Photoshop
- Design Strategy
- Graphic Design
- Indesign
- Photoshop
- Marketing
- Branding & Identity
- Illustration
- Packaging
- Illustrator
- Film
- Design Thinking
- Concept Art
- Web Design
- Strategy
- User Experience
- Interaction Design
- Corporate Identity
- Graphics
- Magazines
- Logo Design
- Concept Development
- Information Architecture
- Project Planning
- Brand Development
- User Interface Design
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