Lisa Ratcliff
Director of Strategic Media Planning & Buying at LMR MEDIA mix works remotely and former Media Buying and Selling course Instructor at SDSU World Campus
- Role
- Founder Strategic Media Planning & Buying Director at Lmr Media Mix
- Location
- San Diego County, CA, US
- LinkedIn followers
- 500 followers
About Lisa Ratcliff
A veteran of the advertising industry, Lisa Ratcliff has been planning and buying media for 25+years. Beginning her career in Dallas buying multi-market media for national brands like Pizza Hut and Pepsi, Ratcliff brought her expertise to NYC to tackle for broadcast powerhouses like Comedy Central and Reckitt Benckiser. She rounded out her experience through a bevy of account management and agency media buying in her home state of Oklahoma before relocating to the San Diego area.As an entrepreneur, consultant and owner of her own boutique media buying and planning firm, Ratcliff has a full understanding of what\'s required for brands and businesses, whether they are locally owned or have a global footprint, to move the needle and excel in their given industry.A Tulsa, Okla. native, Ratcliff earned her bachelor\'s degree in Journalism with an emphasis in Advertising from the University of Oklahoma. And is currently teaching a Media Buying and Selling course for SDSU World Campus as well as managing multiple client\'s media needs.
Experience
Founder Strategic Media Planning & Buying Director
Jul 2015 — Present
LMR Media mix is a strategic media buying and planning industry leader, working directly with companies and through advertising agencies. Our expertise spans the full spectrum of media types, including television, digital, OOH, radio, social and sports partnerships. We excel in developing and implementing cost-effective media placement strategies for businesses of every size and market.
Education
University of Oklahoma
Bachelor of Journalism, Advertising
1997 — 2001
Laredo Group -Interactive Advertising Experts
Intelligent Planning & Buying of Interactive Media
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