Lisa Woodford

About Lisa Woodford

With nearly two decades of experience, I’ve seen today’s marketing industry evolve from analog to digital, and I’ve witnessed how this transformation has shaped the way agencies work with, and sometimes against, their clients. As an agency owner, it is my fundamental belief that technology, regardless of its effectiveness, should never take priority over the human connection between creative professionals and their clients. I prefer a hands-on approach that combines tactical solutions with realistic and measurable methodologies that put the client’s best interest first. As a marketing professional, my clients trust me to provide creative direction and strategic advice on ways to help them improve and leverage their brand, marketing, and communication programs. My experience includes: • Brand Management | Go-To-Market Strategies | Audits • Creative Director | Brand Design | Asset Development • Digital Marketing for Web | Social | Mobile • Content Marketing | Communication | Engagement | PR • Business Development Workshops | Coaching Also, as an agency leader, I expect our team to be our client’s best ally when it comes to protecting their brands, whatever the challenge. What this means for our clients is that being creative, professional, ethical, and responsible isn’t situational – it’s non-negotiable.

Experience

1. Owner Koda Creative Group

   Koda Creative Group

   Jul 2012 — Present

Education

• Butera School of Art

  Bachelor of Arts (B.A.), Graphic Design & Illustration

• Emmanuel College (Boston)

  Bachelor of Science (B.S.), Business Administration and Management, General

  1988 — 1992