Lisa P.

About Lisa P.

CASE STUDIES ARE THE PROOF YOU NEED! R.D.Olson Construction/R.D. Olson Development - We represented the company for 15 years. Our work included marketing collateral development and media relations. We obtained extensive news coverage on the front page of the real estate sections of the Los Angeles Times, the Orange County Register and The Press Enterprise, Globe St, HSyndicate, prominent U.S. business journals and trade publications. The firm grew and expanded into development. We played a major role in branding and marketing R.D. Olson Development, which has since grown steadily. Projects: hotels, resorts Sukut Construction - We worked with Sukut\'s marketing director to rebrand the company and transform it from a small local contractor to being recognized by ENR as one of the top 25 construction innovators in the world and California’s largest earthmover. Its heavy civil engineering construction revenues increased 800% to in the 8 years we represented it. Our work included strategic marketing plan development, collateral production, website content writing, advertisement creation, media relations and new business identification. We positioned the firm to earn 40 awards including “Contractor of the Year” and \"Fastest Growing Company.” News coverage: ENR cover story, Builder & Developer, Los Angeles Times, Orange County Register. Projects: highways & roads, dams, reservoirs Pet Hotels of America/Vacation Pet Friendly - Porter PR & Marketing began from scratch with Pet Hotels of America from designing the logo to developing a complex website. To build the brand, we got a large amount of online, print and broadcast media coverage in prominent publications and on television. Media coverage included Los Angeles Times, New York Times, USA Today, Dayton Daily News, New Jersey Herald and many TV stations across the country. We became the expert for Associated Press articles on pet travel. Blog coverage: Yahoo News, Technoratti and Peter Greenberg.

Experience

1. CEO

   Porter Pr & Marketing

   Oct 1997 — Present

   Contact: l•••@porterpr.comSkype: have owned and operated Porter PR & Marketing for 21 years. During this time, I effectively branded and rebranded companies of all sizes, from startups to large corporations. My roots are in public relations. I have landed companies extensive media coverage on majortelevision stations and in such top-tier publications and influential blogs as the Los Angeles Times,The New York Times, The Wall Street Journal, Technorati and Yahoo! News. My skills extend into the digital world. I have built and owned several websites that, through skillful on- and off-page SEO, content management, email campaigns, advertising and social engagement, surpassed the competition in highly competitive marketplaces to gain Page One rankings on Google.Partial list of client companies and organizations:Dole®Los Angeles County Fair 2016BoeingVivendi Stonehill & Taylor ArchitectsSukut Construction, Inc.Sukut EquiipmentR.D. Olson ConstructionR.D. Olson DevelopmentC.A. RasmussenMurrieta DevelopmentJL Hare AssociatesResource Builders Inc. No Burn of CaliforniaSt. Josephs Health SystemsVacation Pet FriendlyPet Hotels of AmericaSpecialities:Strategic marketing and public relations plan developmentPublic relationsBranding and rebrandingBusiness developmentMarketing collateral production (brochures, flyers, calendars etc.)AdvertisingDigital newsletters with A/B testingWebsite on-page management for UX, conversions, analytics, messaging, imaging and contentSEOSEMSocial media

Education

• California State University, Northridge

  BA, Broadcast - radio, television, film

  1986 — 1990

• University of California, Los Angeles

  Certificate - 3 year program, Public Relations/Image Management

• UCLA Extension - Custom Programs & Corporate Education

  Certificate, Public Relations, Advertising, and Applied Communication

  2004

Skills

• Customer Service
• Online Advertising
• Press Releases
• Digital Media
• Strategy
• E-Commerce
• New Business Development
• Editing
• Strategic Communications
• Social Media
• Branding
• Marketing Communications
• B2c Marketing
• Start-Ups
• Advertising
• Web Marketing
• Marketing
• Online Marketing
• Strategic Branding
• Microsoft Office
• Sales
• Management
• Email Marketing
• Blogging
• SEO
• Public Relations
• Media Relations
• Business Development
• Digital Marketing
• Sem
• Search Engine Optimization (SEO)
• Event Planning
• B2b Marketing
• Publicity
• Social Networking
• Social Media Marketing
• Copywriting
• Leadership
• Microsoft Word
• Search Engine Marketing (Sem)