Lisa Pool

About Lisa Pool

Marketing Operations and Revenue Systems leader with a career spanning marketing leadership, sales enablement, and Salesforce architecture. Experienced in building and scaling marketing engines in B2B environments—owning the systems, processes, and insights that drive pipeline generation, funnel performance, and revenue visibility. Brings a business-first approach to marketing operations, aligning go-to-market strategy, technology, and execution to support efficient, measurable growth. Experienced in supporting annual and quarterly planning cycles, budget allocation decisions, and performance analysis in partnership with Finance and GTM leadership. Combines hands-on technical expertise with executive-level perspective—equally comfortable designing lifecycle architecture, evaluating attribution models, and translating performance data into investment decisions, strategic tradeoffs, and clear direction for leadership teams. Core Capabilities Marketing Operations Leadership & Team Development Revenue Systems & Salesforce Architecture Go-To-Market Strategy & Execution Alignment Lead Lifecycle, Funnel Management & Attribution Martech Strategy & Stack Optimization Pipeline Analytics & Performance Reporting Planning, Budget Alignment & Investment Analysis Cross-Functional Leadership (Marketing, Sales, RevOps, Finance)

Experience

1. Senior Manager, Marketing Operations Salesforce & Martech Architecture

   Lexipol

   Jun 2025 — Present

   Lead the architecture and operational stability of Lexipol’s Salesforce marketing and CRM ecosystem, supporting revenue generation, pipeline visibility, and reliable performance reporting across the go-to-market organization.Serve as functional owner of Salesforce Marketing Cloud and Account Engagement and their integration with Salesforce CRM, ensuring marketing and sales systems operate as scalable infrastructure supporting lead lifecycle management, attribution, and campaign execution.Key ContributionsRevenue Systems OwnershipOversee the architecture and operational performance of Salesforce marketing automation and CRM integrations supporting lead lifecycle management, campaign execution, and pipeline visibility.Salesforce Ecosystem TransformationPartnered with marketing, sales, and RevOps teams during the evaluation and migration to a new Salesforce instance, helping identify and address architecture and data issues affecting lead routing, attribution, and reporting reliability.Pipeline & Attribution OptimizationDiagnose and resolve cross-system issues across automations, flows, integrations, and data architecture impacting lead routing, lifecycle management, and attribution accuracy.Executive Governance & Strategic AdvisoryActive member of the Salesforce Steering Committee alongside CRO, COO, CFO, CMO, CTO, and senior leadership, translating technical system considerations into business impact, risk, and operational tradeoffs.Cross-Functional Revenue Operations CollaborationWork across Marketing, Sales, RevOps, Web, and Data teams to ensure CRM and marketing automation systems support scalable growth and consistent performance reporting.Capability Development & Change ManagementMentor internal team members and help establish processes and documentation supporting marketing automation governance, campaign execution, and system stability.

Education

• Cornell University

  Marketing Analytics Certification

  2019 — 2019

• University of Virginia Darden School of Business

  Executive Education, Design Thinking & Innovation

• University of Maryland Global Campus

  Business Management

  2008 — 2012

Skills

• Indesign
• Leadership
• Marketing Communications
• Facebook
• Illustrator
• Analytics
• Competitive Analysis
• Press Releases
• Microsoft Office
• Start-Ups
• Social Media
• Youtube
• Visual Communication
• Email Marketing
• Brand Development
• SEO
• Crm
• Google Analytics
• Social Media Development
• Digital Marketing
• Photoshop
• Marketing Strategy
• Web Analytics
• Integrated Marketing
• Graphic Design
• Ppc
• Strategic Planning
• Social Media Monitoring
• Web Marketing
• Social Media Relations
• Silverpop
• Mobile Marketing
• Hubspot
• Consumer Behaviour
• Social Media Marketing
• Salesforce.com
• Strategy
• Strategic Partnerships
• Pardot
• Online Marketing