Lisa Pendse
Vice President, Marketing @QUANTIC DREAM
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WORK HISTORY
Vice President, Marketing @QUANTIC DREAM
Paris, FR
Founding member of Quantic Dream’s Publishing organization, building the studio’s first in-house global marketing function from the ground up. Established the operating model, team structure, and cross-functional processes required to support a portfolio ranging from indie titles to franchises. Currently leading a multidisciplinary team of ~10 across brand, social, user research, marketing art, and publishing strategy.Own full-funnel global marketing strategy and execution, partnering closely with creative, production, and executive leadership to translate ambitious IP into scalable commercial outcomes. Provide strategic editorial oversight and represent the studio to key business partners, licensors, and global audiences.STAR WARS ECLIPSESpearheading global marketing strategy for the studio’s most ambitious title, beginning with the #1 most-watched trailer at The Game Awards 2021. Partnering directly with IP stakeholders to build long-term franchise positioning, asset pipelines, and global reveal strategies.SPELLCASTERS CHRONICLESLed global brand and go-to-market strategy for a competitive free-to-play live service title from early concept through Closed Beta and Early Access. Built and integrated User Research as a core discipline, including the creation of a Creator Council composed of leading competitive gaming KOLs to inform product development. Worked closely with product, production, and analytics to shape monetization strategy, distribution planning, and player retention systems critical to long-term live success.
EDUCATION
EDHEC Business School
Advanced Strategic Management Certificate
Emerson College
Bachelor’s Degree, Integrated Marketing Communications
Ithaca College
Mass Media
ABOUT LISA PENDSE
Hello! I\'m a marketing enthusiast with 21 years\' experience marketing entertainment and technology products with an emphasis on digital channels. My work passions are championing the consumer, building team culture, and dreaming up creative objective-driven campaigns. My work skills are distilling complex ideas into actionable insights, rallying people around a common goal, and building networks (the people kind). I live and work among multiple cultures. U.S. citizen of Indian heritage, living in Paris. 10 years of US work experience and 10 years in France. Used to be a dog person, but then I got cats.
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