Lisa Olson Diaz

About Lisa Olson Diaz

I am a senior communications and strategy leader with more than two decades of international experience guiding organizations through growth, change, and high-visibility moments.My work has spanned corporate, nonprofit, and mission-driven environments, where I have been responsible for public relations, marketing, fundraising support, branding, strategic partnerships, and large-scale event leadership. Across roles, I have been trusted to translate complex goals into clear narratives, build diverse global relationships, and deliver measurable outcomes aligned with organizational priorities.I have consistently exceeded growth and engagement targets by combining rigorous market insight with thoughtful communication strategy. That work has included leading cross-functional teams, managing accounts and budgets, strengthening stakeholder confidence, expanding audience reach, and ensuring that public perception accurately reflected the substance and values of the organizations I represented.My global perspective has been shaped by working and spending significant time in more than two dozen countries, where communication, trust, and context are never abstract.I bring a strong operational foundation, supported by a Bachelor of Arts in Communications and Public Relations with minors in International Business and Spanish, as well as formal certification in Diversity, Equity, and Inclusion in the Workplace. My global perspective is not theoretical. It is informed by lived experience, cross-cultural collaboration, and sustained work across borders.In addition to my professional roles, I have remained deeply engaged with philanthropic, professional, and civic organizations, including PRSA, Executive Women International, and multiple education- and community-focused nonprofits. These affiliations reflect a long-standing commitment to ethical leadership, human rights, and the belief that strong organizations are built through trust, inclusion, and clarity of purpose.At every stage of my career, I have been drawn to work that delivers positive, lasting impact, and to roles where communication is not simply a function, but a responsibility. Whether serving an organization from within or advising from the outside, my focus remains the same: helping leaders ensure their work is understood, respected, and positioned to move forward with integrity.

Experience

1. Sirenlis Creative Communications Agency Owner & CEO

   Sirenlis Creative Communications

   Aug 2022 — Present · Houston, TX, US

   Services Offered:Designing visually appealing marketing materials such as logos, brochures, and social media graphics.Developing and implementing effective social media strategies for clients, including creating and scheduling content, engaging with followers, and analyzing performance.Creating and executing public relations plans for clients, including crafting press releases, building relationships with media outlets, and managing crisis communications.Identifying and cultivating partnerships with local organizations and businesses to help clients build and strengthen their community presence.Providing expert guidance to clients on a variety of marketing and business development topics, such as branding, customer acquisition, and market research.Working with clients to identify and pursue new business opportunities, including generating leads, pitching to potential clients, and closing deals.

Education

• Carroll University

  International Relations and Public Relations

• Nebraska Wesleyan University

  Coursework in English Writing Composition and Literature

  1996 — 1997

• Loyola University New Orleans

  BA Communications, Public Relations, with Minors in International Business & Spanish

• Lincoln East High School

  Diploma

  1998