Lisanne Budwick

About Lisanne Budwick

Strategic creative leader and brand steward with extensive expertise in global & domestic pharma brand building across multiple therapeutic categories. Deep focus on prelaunch, unbranded communications as well as launch brand building including positioning & brand character development/workshops; competitive branding analysis & strategy, conceptual campaign & tactical brainstorming, and hands-on art direction across a wide variety of online and offline deliverables. Proven leader with extensive experience in creative project management, supervising and growing teams, and fostering client partnerships in promotional HCP advertising, scientific communications, and value/access channels. KEY STRENGTHS: • Extensive management of creative department including project scoping, staff planning, team leadership, mentoring & growing creative talent/ managers • Solutions-oriented collaborator with medical, strategy, account, production, and other agency partners to exceed client expectations • Ability to understand the science behind a brand and translate it into compelling creative across a multichannel visual strategy • Extensive interaction with UX, dev, production, studio, imaging, art buying, photographers, illustrators, video producers, and 3D creation partners THERAPEUTIC CATEGORY / BRAND EXPERIENCE: Anti-Infectives: AVYCAZ, DALVANCE, PREVYMIS, RECARBRIO, TEFLARO, ZERBAXA Anti-Retrovirals: ISENTRESS, PIFELTRO, DELSTRIGO Coronavirus: Molnupiravir Diagnostics: CELL SEARCH, FLEXI-SEAL IBS: LINZESS Major Depressive Disorder: FETZIMA, VIIBRYD Oncology: CAPRELSA, DOXIL, ERBITUX, HALAVEN, KEYTRUDA, PERJETA, Ridaforolimus, SPRYCEL, YONDELIS, ZYTIGA Rare Disease: generalized myasthenia gravis (gMG)–Zilucoplan, Rozanolixizumab; Fibrodysplasia Ossificans Progressiva–Palovarotene; Somatuline® Depot for GEP-NETs & Carcinoid Syndrome; Axial Spondyloarthritis Supportive Care: PROCRIT Surgery: BRIDION Vaccines: VAXNEUVANCE, GARDASIL SKILLS: • Adobe Creative Suite: XD, InDesign, Illustrator, Photoshop, Acrobat • Microsoft 365 • Adobe Workfront work management platform • Jira agile project tracking software • Constant Contact, HootSuite, Squarespace

Experience

1. Creative-art Director Group Art Team Lead

   Merck

   Dec 2017 — Present

   Creative contributor to Merck’s managed-in-house-agency working on a wide variety of internal and external digital design projects including SharePoint and custom websites, virtual and on-site congress experiences, promotional materials, social media ads and posts, videos, conceptual efforts, illustrations, and infographics. Extensive collaboration with Merck clients in the branded, unbranded, and corporate spaces as well as partners in development, animation, UX/UI, copy, art buying, asset management, and corporate communications. Assisted with oversight of virtual art team resources, assignment of appropriate resources to projects, estimating creative hours, and creative reviews, as well as collaboration with various team lead partners to refine agency processes.

Education

• Boston University

  BS, Advertising/PR