Lisa Trudell

About Lisa Trudell

I’m a connector, strategist, and storyteller working at the intersection of tourism, content creation, and digital marketing.By day, I help a mission-driven in-home care company grow its online visibility for individual locations, optimizing for search, and strengthening its online presence to connect with those who need it most.Beyond the 9–5, I’m the co-founder and conference coordinator of Midwest Travel Network, where I lead efforts to connect content creators with destinations across the Midwest. Through curated FAM trips, regional workshops, and our annual conference, I help build relationships that fuel tourism storytelling with purpose.My background in online marketing gives me a unique edge when it comes to helping destinations and creators collaborate in ways that are not only engaging but also measurable and strategic.Over the past decade, my husband and I have also co-authored several local and travel books and built a blog, The Walking Tourists, spotlighting the Midwest’s hidden gems, great eats, and small-town stories.I thrive in the spaces where strategy meets creativity—whether that’s optimizing content to be found online or curating in-person experiences that spark connection.If you\'re in tourism, digital content, or events—and believe in building partnerships that matter—I’d love to connect.

Experience

1. Online Marketing Specialist

   Right At Home

   Aug 2017 — Present · Omaha, NE, US

   Works cooperatively with team members, internal stakeholders and Franchisees- Professionally handles any Franchisee inquiries via phone, Zoom and email- Coaches Franchisees regarding online marketing best practices for topics including, but not limited to, recruiting, sales, reputation management, paid search and organic search/SEO- Creates proper website structure, landing pages, and content- Maintains brand standards as well as a consistent look and feel throughout all Web properties- Keeps up with current trends regarding online marketing strategies and tactics- Assists 45+ local offices with maintaining their website and coach local offices in online marketing best practices- Assists local offices in verifying their online directories- Creates online content - Writing, editing, producing, publishing, and maintaining online marketing content- Created online knowledge management tool, Resource Bank, for the online marketing team that is searchable- Conducted jobs audit for 75% of the nearly 400 websites to identify potential items holding offices back in their recruiting efforts online

Education

• Bellevue University

  Bachelors of Science degree, Marketing

  2022

• Metro Community College

  Associates, Applied Science-Professional Studies

Skills

• Certified Travel Consultant
• Itil
• Call Centers
• Hotels
• Access
• Customer Service
• Social Media
• Blogging
• Vendor Management
• Technical Support
• Business Analysis
• Management
• Team Building
• Communication Skills
• Leadership
• Communication
• Team Leadership
• Networking
• Sales
• Time Management
• Gds Systems
• Coaching
• Customer Satisfaction
• Training
• Troubleshooting