Lisa Thorsen

Director of Marketing and Merchandise @JETSET Pilates®

Miami, FL, US

I lead omni-channel marketing strategy across digital, social, local, and in-studio channels to deliver a unified and elevated brand experience for one of the fastest-growing boutique fitness franchises in the U.S, with 100+ awarded territories. This includes directing all brand-level creative, from quarterly photoshoots to integrated campaign assets and social media visuals, ensuring consistent storytelling at every client touchpoint. I also partner closely with franchisees to execute localized campaigns, support studio launches, and drive visibility, engagement, and client acquisition across the network.