Lisa Thorsen
Director of Marketing and Merchandise at JETSET Pilates | Driving Brand Visibility and Client Engagement
- Role
- Director of Marketing and Merchandise at JETSET Pilates®
- Location
- Miami Beach, FL, US
- LinkedIn followers
- 500 followers
About Lisa Thorsen
As Director of Marketing & Merchandise at JETSET Pilates®, a rapidly expanding boutique…
Experience
Director of Marketing and Merchandise
Mar 2024 — Present · Miami, FL, US
I lead omni-channel marketing strategy across digital, social, local, and in-studio channels to deliver a unified and elevated brand experience for one of the fastest-growing boutique fitness franchises in the U.S, with 100+ awarded territories. This includes directing all brand-level creative, from quarterly photoshoots to integrated campaign assets and social media visuals, ensuring consistent storytelling at every client touchpoint. I also partner closely with franchisees to execute localized campaigns, support studio launches, and drive visibility, engagement, and client acquisition across the network.
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