Lisa M. Sanders
Strategic Marketing Senior Manager @Midmark Corporation
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WORK HISTORY
Strategic Marketing Senior Manager @Midmark Corporation
Dayton, OH, US
Lead voice of customer marketing insights and translate insights into comprehensive business strategy and product portfolio recommendations. Identify and validate new opportunities with potential to expand Midmark\'s product portfolio through internal development and partnerships, by engaging with industry subject matter experts, partners, and leadership.
EDUCATION
The Ohio State University
Bachelor of Science, Business Administration, Production Management and Operations
SKILLS
ABOUT LISA M. SANDERS
Visionary business leader with documented success in launching and directing major marketing, strategy, and innovation in Fortune 500 business environments. Identify viable opportunities for innovation in support of corporate goals from new products. International brand specialist with ability to understand and leverage cultural nuance and insight. Achieved expectations per market of $15 million in incremental sales in year 1, with $50 million in peak year sales for qualifying Abbott Nutrition (ANI) Similac product innovation with new-to-market ingredient. Utilize analytical skills and intuition to translate trends, identify unmet consumer / customer needs, interpret category and competitive activity, articulate implications, and leverage technology and manufacturing capabilities.Provide cross-functional team leadership to create new ideas, competitively advantaged products and business cases; integrate consumer / customer, technical, and business insights to deliver strategic multi-year innovation plan targets. Delivered breakthrough innovation SimplePac™, packaging revolution that set new standard, changing US $4 billion infant formula category. Develop consumer insights for successful application to winning market propositions.
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