Lisa M. Sanders
Strategic Marketing Senior Manager at Midmark Corporation
- Role
- Strategic Marketing Senior Manager at Midmark Corporation
- Location
- Columbus, OH, US
- LinkedIn followers
- 500 followers
About Lisa M. Sanders
Visionary business leader with documented success in launching and directing major marketing, strategy, and innovation in Fortune 500 business environments. Identify viable opportunities for innovation in support of corporate goals from new products. International brand specialist with ability to understand and leverage cultural nuance and insight. Achieved expectations per market of $15 million in incremental sales in year 1, with $50 million in peak year sales for qualifying Abbott Nutrition (ANI) Similac product innovation with new-to-market ingredient. Utilize analytical skills and intuition to translate trends, identify unmet consumer / customer needs, interpret category and competitive activity, articulate implications, and leverage technology and manufacturing capabilities.Provide cross-functional team leadership to create new ideas, competitively advantaged products and business cases; integrate consumer / customer, technical, and business insights to deliver strategic multi-year innovation plan targets. Delivered breakthrough innovation SimplePac™, packaging revolution that set new standard, changing US $4 billion infant formula category. Develop consumer insights for successful application to winning market propositions.
Experience
Strategic Marketing Senior Manager
Apr 2019 — Present · Dayton, OH, US
Lead voice of customer marketing insights and translate insights into comprehensive business strategy and product portfolio recommendations. Identify and validate new opportunities with potential to expand Midmark\'s product portfolio through internal development and partnerships, by engaging with industry subject matter experts, partners, and leadership.
Education
The Ohio State University
Bachelor of Science, Business Administration, Production Management and Operations
Skills
- Consumer Products
- Brand Management
- Cross-Functional Team Leadership
- User Experience
- Marketing Strategy
- Shopper Marketing
- Strategy
- Market Research
- Competitive Analysis
- Customer Insight
- Fmcg
- Market Planning
- Management
- Strategic Planning
- P&L Management
- Business Case Development
- Marketing Research
- Innovation Management
- Marketing
- Marketing Management
- Product Launch
- Segmentation
- Global Insight
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.