Lisa Potts

About Lisa Potts

Experienced marketing and communications professional with expertise in content creation. A creative thinker with over 10 years of communication experience, I provide innovative and out-of-the-box ways to present content in an informative and engaging format.Areas of specialization- Social Media Engagement - Affiliate Marketing - YouTube Creation and Growth

Experience

1. Digital Media Coordinator

   Sarasota County Government

   Feb 2020 — Present · Sarasota, FL, US

   Planning, developing, coordinating and implementing the day-to-day and long-range digital communication strategies for Sarasota County Government\'s social media platforms.• Oversees, creates, curates and publishes relevant and original content on the county\'s primarysocial media accounts and external website.• Reviews and develops campaigns, strategies and publishing schedules for social media and external website that are in line with the organization\'s vision, mission and goals. Upon management\'s approval, implements campaigns and strategies.• Coordinating with department liaisons to develop and implement strategies, plans and editorialcalendars.

Education

• Liberty University

  Communication Studies, Public Relations, Advertising, and Applied Communication

  2008 — 2012

Skills

• Wordpress
• Public Relations
• Media Relations
• Copywriting
• Constant Contact
• Marketing Communications
• Facebook
• Social Networking
• Social Media Measurement
• Social Media
• Marketing
• Training
• Social Media Marketing
• Leadership
• Adobe Creative Suite
• Event Planning
• Press Releases
• Indesign
• Creative Writing
• Youtube
• Ap Style
• Pinterest
• Google Analytics
• Email Marketing
• Blogging
• Advertising
• SEO
• Campaign Strategies
• Integrated Marketing