Lisa Moureas

About Lisa Moureas

I help organizations define, articulate and activate their purpose in the world.In an economy marked by disruption, mergers, and acquisitions, knowing where your brand fits in the world and the value it brings is more important than ever. I guide brands along this journey, recognizing that real transformation requires a willingness to learn from the outside-in, a desire to identify which behaviors to aspire to and which to leave behind, and an ability to translate those insights into a story that inspires. As CMO at Escalent and a member of its Executive Committee, I help chart the company\'s future. I’ve led the marketing function through eight acquisitions over the past 10 years—most notably the acquisition, merger and rebranding of Market Strategies International-Morpace to Escalent—developing a purpose-driven narrative to unite employees with a common goal and inspire customer loyalty. My specialties are branding, positioning, messaging, content marketing, channel development and website/blog/social media management. The marketing strategies my team executes against have generated new business, enhanced our reputation among clients, and triggered significant growth across all communication channels.I graduated from Michigan State University with a degree in journalism and have spent the last 20+ years in the ever-changing world of marketing and communications. Happily, marketing and other such geekery still fascinate me. On a personal note, I made my television debut on The Bozo Show, practiced synchronized swimming for 10 years, and can sing the quadratic equation to the Notre Dame fight song. As you can imagine, party invites are rare.

Experience

1. Chief Marketing Officer

   Escalent

   May 2021 — Present · Detroit, MI, US

   An impact-oriented marketing executive who draws on knowledge of journalism, market research, human behavior, public relations and branding to help organizations define, articulate and activate their purpose in the world.

Education

• Michigan State University

  BA, Journalism