Lisa Mixon Kennedy
Strategic Marketing & Communications | Education, Experience & Mission-Driven Brands | Connecting Purpose, People & Product Through Storytelling
- Role
- Communications Specialist at QuaverEd
- Location
- Nashville, TN, US
- LinkedIn followers
- 500 followers
About Lisa Mixon Kennedy
I help organizations turn complex products and missions into stories people actually understand, trust, and buy into. Comfortable working in both analog and AI-powered environments, my career has spanned marketing and communications roles across education, the arts, technology/SaaS, retail, and nonprofit development.I am at my best connecting teams, ideas, products, and communities to build meaningful partnerships that engage audiences and support customers. A natural storyteller and strong project manager, I work easily with internal and external stakeholders, from media partners to executive leadership. I thrive in both real-time and asynchronous environments, keeping projects moving and teams aligned no matter how or where we work.Expertise: Marketing and Brand StrategyOmnichannel Content Strategy and DevelopmentPublic Relations, Media Strategy, and Crisis CommunicationsProposal Strategy, RFP Development, and Sales EnablementPartnership and Development CommunicationsInternal Communications and Change MessagingI am especially interested in continuing to grow in roles that sit at the intersection of marketing operations, partnerships, and content strategy, particularly in SaaS and purpose-driven organizations. Outside of work, you will usually find me hiking, reading, chasing waterfalls, or experimenting with new pizza recipes.If you are building something meaningful or want to collaborate, I would love to connect.
Experience
Communications Specialist
Jul 2022 — Present · Nashville, TN, US
Drives revenue generation and new business through the development and creation of customized, persuasive proposals and RFP responses. Grew RFP-driven revenue from $500K to $2.5M+ in 3 years. •Researches, creates and maintains detailed competitor analysis of digital curriculum providers with recommendations for product improvement. Analyzes current RFP documents and upcoming bids within to identify current market trends and differentiation strategies. •Improved the management and organization of RFP content through the creation of a nearly 400-page Answer Bank for product information, staff biographies, and other vital RFP content needs.•Contributes to the strategic roadmap for product and communication needs of QuaverEd curriculum through the development of sales enablement materials and messaging for email, the website, brochures, and one-sheets.•Maintains cadence with software and content development teams to remain up to date with product changes and interface with teams regarding upcoming updates and features.
Education
Albright College
B.S.
Chestnut Hill College
M.S.
Skills
- Publicity
- Social Networking
- Onboarding
- Social Media Marketing
- Strategic Communications
- Magazines
- Editing
- Training
- Volunteer Management
- Creative Writing
- Community Outreach
- Community Development
- Sports
- Publications
- Public Relations
- Proofreading
- Media Relations
- Blogging
- Event Management
- Crisis Communications
- Photography
- Social Media
- Newsletters
- Marketing Communications
- Publishing
- Event Planning
- Television
- Program Development
- Nonprofits
- Copy Editing
- Marketing
- Copywriting
- Journalism
- Raiser's Edge
- Higher Education
- Research
- Events Coordination
- News Writing
- Corporate Communications
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