Lisa Miczaika
SVP Markets @Zalando
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WORK HISTORY
SVP Markets @Zalando
EDUCATION
German School of Rome
Abitur
Cass Business School
Msc, Management with Marketing
University of York
BA, Politics with Economics & Philosophy
SKILLS
ABOUT LISA MICZAIKA
Currently the Senior Vice President for Markets at Zalando SE, where I lead our General Managers across various regions, including DACH, France, the UK, Italy, Spain, the Nordics, BeNeLux and Central & Eastern Europe. My responsibilities further include Traffic (Performance Marketing, CRM and SEO), Pricing (Commercial and Engineering), as well as our Loyalty program and Commercial Planning and Trading teams, which include Commercial Planning & Forecasting, Markets Product & Engineering, Strategy, Market Research, Marketing Analytics and Customer Analytics.Prior to my role at Zalando, I gained experience in management consulting with Accenture in London, Berlin & the US, focusing on the Retail, FMCG and Automotive sectors.
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