Lisa Hicks
- Role
- Social Media Lead, Wow Studios at Whirlpool Corporation
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Lisa Hicks
As the Social Media Lead at Whirlpool Corporation, I am responsible for creating and…
Experience
Social Media Lead, Wow Studios
Sep 2021 — Present
Lead in the recruiting and hiring of our new social strategy and community management team for WoW Studios, the in house agency for Whirlpool. We are responsible for social strategies, always on (organic) content and calendar planning, reporting and community engagement across the portfolio. With a focus on tracking social media trends, emerging platforms, best practices and channel behaviors, I ignite our communities in new ways through creativity and culture. I am a strong collaborator with our media and PR agencies to ensure the most success in the social space for our brands. Member of Social Media Center of Excellence team ensuring a unified global approach for Whirlpool Corporation.
Education
University of Colorado Boulder
Bachelor of Science, Advertising and Business
2001 — 2005
Skills
- Sem
- Brand Development
- Marketing
- Digital Media
- Interactive Marketing
- Advertising
- Digital Marketing
- Competitive Analysis
- Strategic Communications
- Mri
- Content Strategy
- Comscore
- Simmons
- Traditional Media
- Creative Strategy
- Analytics
- Interactive Advertising
- Outdoor Advertising
- Media Tools
- Social Media Measurement
- Sqad
- Srds
- Strategy
- Social Media
- Microsoft Office
- Social Networking
- Digital Strategy
- Media Strategy
- Social Media Marketing
- Integrated Marketing
- Online Advertising
- Media Planning
- Research
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