Lisa Dickson
Sales Coach @Deloitte
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WORK HISTORY
Sales Coach @Deloitte
Ottawa, ON, CA
Deloitte drives progress. Our firms around the world help clients become leaders wherever they choose to compete.As a Sales Coach, I drive measurable growth by elevating the capability, confidence, and commercial effectiveness of our people. My work focuses on strengthening pursuit excellence and shaping how we show up to our most strategic clients.Key areas of impact include:Leading sales performance strategy across priority accounts to enhance our ability to pursue and win complex, high-value opportunities.Advising senior leaders and pursuit teams on opportunity qualification, client alignment, and differentiated value positioning to increase win probability.Coaching high-performing professionals to think more strategically, engage with greater clarity and confidence, and focus effort where it delivers the greatest impact.This role ensures our teams are equipped to win the work that matters most — and deliver it with excellence.
EDUCATION
Algonquin College of Applied Arts and Technology
Business
ABOUT LISA DICKSON
I believe sales is more than targets and pipelines.It calls for clear judgment, steady discipline, real courage, and trust that is built over time.With 30+ years of experience across competitive B2B environments, I operate at the intersection of sales performance, strategic account growth, and human behavior. My career has evolved from leading and closing major pursuits to coaching high-performing professionals to win the work that matters most.At Deloitte, I work with senior leaders and priority account teams to strengthen qualification discipline, strategic positioning, and client alignment in complex sales environments.Beyond my corporate role, I am deeply committed to advancing women in sales. Through The Sales Vibe, I focus on mindset, career clarity, and professional confidence — helping experienced women elevate their authority, expand their influence, and build careers they are proud of.My work is grounded in a few core beliefs:• Discipline creates freedom• Confidence is built through competence• Trust wins complex deals• Ethics are non-negotiableIf you are building a serious sales career and want to operate at a higher level — we will likely have a strong conversation.
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