Lisa McFarland
Activation | Catalyst for Strategy | MBA | Global Leader
- Role
- AVP, Activation at CMB
- Location
- Lake Oswego, OR, US
- LinkedIn followers
- 500 followers
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About Lisa McFarland
I am a passionate and strategy-minded executive with 20 years of proven experience…
Experience
AVP, Activation
Sep 2024 — Present
Education
Purdue University - Krannert School of Management
MBA
2007 — 2009
Miami University
BS in Business Administration
1998 — 2002
Purdue University
Master of Business Administration - MBA
Skills
- Analysis
- Consumer Insight
- Market Research
- Qualitative Research
- Consulting
- Global Cross-Functional Leadership
- Customer Insight
- Cross-Functional Team Leadership
- Marketing Strategy
- Focus Groups
- Strategic Partnerships
- Strategy
- Strategic Planning
- Idis
- Quantitative Research
- Marketing Research
- Workshops
- Relationship Management
- Forecasting
- Segmentation
- Product Innovation
- Consumer Behaviour
- Advertising Research
- Marketing Mix Modeling
- Management
- Analytics
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