Lisa Brazytis
Marketing, Communications, Writer
- Role
- Chief Marketing Officer at Jennings
- Location
- Cleveland, OH, US
- LinkedIn followers
- 500 followers
About Lisa Brazytis
Innovative, energetic and visionary executive with a diverse skill set, strong leadership…
Experience
Chief Marketing Officer
Feb 2002 — Present · Garfield Heights, OH, US
Create and manage organizational messaging, serve as spokesperson, and market Jennings\' residences and services through digital and print communications, public relations and relationship development.• Create and implement decision lifecycle processes for all of Jennings’ various residences and services• Develop and manage brand positioning and organizational messaging through tactics such as digital and printed content, advertising, public relations activities• Write copy for website, social media marketing collaterals, development materials and newsletters• Design and produce printed materials• Develop structure and content of website, maintain and update• Develop and direct effective advertising campaigns• Consult with program managers to identify plans, analyze strengths and opportunities and meet target census goals • Produce and implement marketing plans and public relations initiatives, continually evaluating them to identify new paths to success• Designed, implemented and manage ongoing short-term patient satisfaction surveys and results• Analyze market studies, identify target populations and determine demographic need in collaboration with organizational team• Lead efforts for new building lease-up success by developing plan and coordinating implementation with housing staff• Manage marketing budget to track expenses and maximize impact• Develop and maintain relationships with community and referral sources
Skills
- Brand Management
- Fundraising
- Marketing Strategy
- Social Media
- Copywriting
- Long-Term Care
- Affordable Housing
- Branding & Identity
- Board Relations
- Non-Profits
- Editing
- Nonprofits
- Healthcare
- Advertising
- Website Development
- Public Relations
- Budgets
- Media Relations
- Community Outreach
- Community Development
- Lead Generation
- Content Marketing
- Social Networking
- Event Management
- Social Media Marketing
- Market Planning
- Program Development
- Team Building
- Newsletters
- Integrated Marketing
- Strategic Planning
- Corporate Communications
- Public Speaking
- Lease-Ups
- Grant Writing
- Marketing Communications
- Marketing
- Strategic Communications
- Email Marketing
- Trade Shows
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