Lisa MacAulay

About Lisa MacAulay

I\'ve had career success leading $1B+ strategies in media, marketing, and content transformation across global and national markets. I represent a unique blend of sales, marketing, digital, and communications experience, united by a deep commitment to consumer insight and analytics. I\'ve built scalable processes and tools that reshape how teams collaborate, accelerating impact and long-term brand growth.I deliver measurable results through data-driven decision-making, operational rigor, and creative innovation. With a proven ability to guide integrated strategies that connect brand purpose with consumer engagement, I balance global consistency with local relevance.My colleagues say I am an energizing and inclusive leader, and that I\'ve cultivated high-performance environments where teams feel valued, motivated, and empowered to innovate. I combine a clear strategic vision with collaborative execution, turning ambitious ideas into practical, measurable outcomes.My areas of expertise include:MEDIA STRATEGY & PLANNING – Led $1B+ media strategies across global and national markets, embedding data-driven audience frameworks.AUDIENCE MANAGEMENT – Directed global audience planning for $1.2B media spend, expanding reach while eliminating over-targeting.CONSUMER EXPERIENCE DEVELOPMENT – Connected content, media, and retail activation into cohesive omnichannel experiences.MARKETING AND ADVERTISING TECHNOLOGY – Standardized global programmatic strategy, integrating ad servers, DSPs, and first-party data innovation.CAPABILITY DEVELOPMENT AND CHANGE MANAGEMENT – Built scalable processes, master classes, and global operating models that delivered lasting adoption.BUSINESS PLANNING AND PERFORMANCE ANALYTICS – Translated insights into ROI gains of +20 to +25 points.BRAND MANAGEMENT AND CONTENT EXCELLENCE – Transformed global content ecosystems, decoupling strategy from production to boost quality and efficiency.CUSTOMER DEVELOPMENT – Partnered with retailers (Amazon, CVS, Walmart) to align consumer data strategies with activation.TEAM LEADERSHIP AND PEOPLE DEVELOPMENT – Cultivated high-performing global and local teams, inspiring innovation and compliance across 27+ markets.I am available to discuss new opportunities in the Philadelphia or NYC metro area, or virtual/remote. Please contact me at l•••••••@gmail.comTECHNICAL SKILLS:Current certifications: Change Management from Prosci, Project Management from the ANA and PMICompleted Training: WARC Master of Marketing Effectiveness

Experience

1. Global Media Director, Audience Strategy

   Kenvue

   Jan 2024 — Present · Fort Washington, PA, US

   Directed global audience planning for $1.2B media spend and drove alignment across six global brands and 27 local teams. Partnered with media agency, brand growth, insights, and retail excellence to embed data-driven audience strategies into three-year operating plans.Selected Accomplishments:Expanded media reach and eliminated over targeting, driving $44M in incremental media value globally and strengthening consumer connection for recall and awareness. Built and deployed first globally consistent media planning framework, achieving 100% compliance on brief inputs across new global teams and guiding local market adaptation.Awarded Genius Award for Innovation for leadership in futureproofing media by leading adoption of data strategy and analytics to mitigate third-party cookie deprecation risks.

Education

• University of Connecticut

  Bachelor of Arts - BA, English Language and Literature, General

• Capital University

  Master of Business Administration (MBA)

Skills

• Competitive Analysis
• Sales
• Retail
• Category Management
• Team Leadership
• Forecasting
• Management
• Market Planning
• Ac Nielsen
• P&L Management
• Iri
• Account Management
• Advertising
• Product Launch
• Sales Operations
• Business Planning
• Customer Insight
• Marketing
• Sales Management
• Leadership
• Key Account Management
• Brand Management
• Cross-Functional Team Leadership
• Categorization
• Marketing Management
• Market Analysis
• Trade Marketing
• Consumer Products
• Shopper Marketing
• Fmcg
• Crm